Can Subcontractors stay busy in the winter months? When you live in regions like New England or the Midwest, winter weather is unpredictable at best, and just plain freezing at worst.
While most people have the luxury of hunkering down until spring, subcontractors need to be on high alert to find ways to keep busy and make money.
With large scale civil projects and new home builds at a minimum in these months, finding work is not always easy… but it’s not impossible, either. You just have to know where to look. As an update to our previous post about how subcontractors stay busy in the winter months, we offer up these six ideas.
6 ways subcontractors stay busy in the winter months.
- Solve customer pain points: What is it that almost no one likes to do in the winter time? Snow Removal. Most subcontractors already have a sturdy vehicle, sot they add a plow to the truck and give clients a call. Offering a good, competitive price for plowing, shoveling, and roof snow removal is a great revenue source during the slow period. Your customers would prefer to work with someone they already know rather than finding a new vendor, and it’s always a great idea to stay top of mind.
- Offer snow bird services: As a plumber, electrician, or HVAC technician, chances are you already offer emergency services, but are you reaching out to home owners who may be off site for the winter months? Everyone likes the peace of mind that if they have an emergency, someone they trust will be able to help them whenever they need it, especially if they are out of state. Providing off season services can go miles for customer loyalty in the on season as well.
- Expand your skill set: There are some indoor jobs that are most often done in the wintertime. Despite how specialized your company may be in a certain trade, can you add one of the following options to add to your skill set: Carpeting, flooring, interior painting, room remodels, or lighting. You may be able to gain new clientele for the long haul this way.
- Don’t forget about the small projects: To most subcontractors, it’s not worth going out and bidding on a job for something as simple as a door framing or cabinet replacement during the busy season. However, some subcontractors stay busy in the winter months offering seasonal discount to stay busy with these types of jobs. NationalBusinessCapital.com writes, “Holiday discounts are great at convincing customers that they should take advantage of projects like these that they would be putting off indefinitely otherwise.”
- Fine Tune Your Marketing: There’s no better time to analyze data from the busy season and make changes to your marketing strategy than the slow season. Push the seasonal discounts, emergency services, and snow removal on social pages and your customers may reach out to you for the advertised offer – or they may remember that they had been meaning to get in touch with you about a bigger job. Develop a digital (or hard copy) newsletter that highlights projects you’ve completed in the past season. Offer educational sessions at the local library or community center to grow your audience and customer base.
- Follow up on leads: As it gets closer to spring, you may want to carve out some time to go through your leads and follow up. Does anyone stand out as a client you know will have some spring-summer projects? Give them a call to make sure you’re still a front runner for the bid. Better to line up clients now than when everyone is running to their doorstep.
Don’t be discouraged by the weather outside; just consider it a new opportunity for your company. With these few tips, you may be surprised just how busy you’ll be.