As your construction business grows, your workforce will have to also. The only problem is the current labor shortage that is taking the construction industry by storm.
If you are feeling the sting and are having trouble finding good, experienced labor we have some ideas to help you attract some new talent and keep your existing employees happy.
- Adopt technology: You don’t have to be at the forefront of technological innovations, but you have to at least be willing to implement them. People want to work at a company that utilizes efficient processes and tools. Drowning in manual paperwork and old school spreadsheets won’t cut it. Upgrade to new technologies and you’ll notice not only will your current employees embrace it, but you may even attract some new talent (namely millennials), too.
- Find new avenues to attract talent: More people than you might think use social media (Facebook, Linkedin) to find jobs. Consider updating your social profiles to include available jobs and start interacting with potential hires through those platforms. Also look into posting jobs on websites like Indeed, Monster, and Constructionjobs.com. The Internet is everything these days and if you want the best team, you have to know where to find them.
- Show off your current team: Websites that showcase a company’s employees often seem more humanized and trustworthy. It would be a unique addition to your website to add in a “Meet Our Team” section with mini profiles and photos of who you have working for you. It shows your diversity and the different areas of expertise your company has on the team. This will help make your business look more attractive to candidates (and clients!).
- Give an inside look to your company: If people have an idea of what to expect when they come work for you, it will get them more excited to apply. It can be as simple as showcasing photos on your social media site of the projects your company has completed or a group picture of your team in the field. Another cool idea is to do a “day in the life” blog post or video. Make your potential candidates feel something when they read or watch it; bring out their emotions. You want them to say, “Wow, I really want to work there.”
Just because there’s a skilled labor shortage doesn’t mean your company has to take a hit. Get creative and the talent will come to you!